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Research papers

Measuring consumer expectations and satisfactions

Measurement of consumer expectations and satisfactions has been of long standing concern to consumer behaviour researchers and has been extended, in recent years, by academics and practitioners who have research interests in service quality - where...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Barbara R. Lewis
June 15, 1993
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Citation

Lewis, B. R. (1993a, June 15). Measuring consumer expectations and satisfactions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-consumer-expectations-and-satisfactions


Research papers

Innovative target market research

A great deal of the most innovative marketing and market positioning being done by major companies today is the result of a re-direction from mass marketing to targeted marketing by sector. To accomplish this in a cost effective way, new measures in...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Patricia Botwinick, Barbara R. Lewis
June 15, 1988
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Citation

Botwinick and Lewis (1988a, June 15). Innovative target market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovative-target-market-research


Research papers

The international newspaper

In the Spring of 1981, the 1980 European research programme was adapted and used in South East Asia. The main objective of this study was to look at the impact of the launch in S.E. Asia and to check that the editorial content of the newspaper was...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: David S. Mitchell, Barbara R. Lewis
November 23, 1983
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Citation

Mitchell and Lewis (1983a, November 23). The international newspaper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-international-newspaper